KTO · P&L → ROAS dashboard
EN
VI
Loading…
Profit · % of gross
–
Real break-even ROAS
–
simple ROAS to break even
Real-ROAS multiplier
–
× simple ROAS = real
UA spend · cohort
–
Channels paid back
–
by D90
Where each ₫ of gross revenue goes
Cost levers
cut a cost → watch profit & break-even move
Reset
Cohort ROAS payback by acquisition channel
Cohort detail
simple ROAS = cumulative cohort GR ÷ acquisition spend